I’m not usually one to get excited about skincare or skincare brands, but there’s something special about The Ordinary – regardless of the name! The Ordinary is one of the many beauty brands from Deciem. The brand’s tagline is “Clinical formulations with integrity”. I love the scientific approach in beauty products. Using familiar technologies and focusing on the active ingredients adding nothing pointless, The Ordinary is able to bring to market effective beauty products at reasonable prices.

The Ordinary products are all affordable, ranging from 4.90€ to 17.70€ (at the moment on their own website). All their packaging is very lab-like and simple, it might not be for everyone but I love it. All products are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury and oxybenzone. Not that I’m an expert on that matter, those are listed on their website. I’m useless when it comes to understanding ingredients and what is considered as ‘bad’ in beauty products.

My skin is dry and sensitive. I’m never oily, but I do get spots. Only recently I’ve truly understood that instead of covering my skin with makeup, I need to focus on skincare and make sure the products I’m using are right for my skin and what it needs. Also, I’m not twenty anymore. Skincare can be really high-priced so I was more than happy when I came across this brand online. Looks like everyone else is excited too, a lot of the products are sold out at the moment. I placed my order at Victoria Health, mainly because this is a Canadian brand and orders from the Deciem website are shipped from Canada (I assume) and I would have to pay taxes. Asos and BeautyBay also carry this brand, e.g.

I ordered three things from The Ordinary. At first looking through their products it all seemed too complicated for a skincare noob like me. Luckily they’ve a regimen guide that gave me some ideas what to buy. They recommend using no more than three serum in a single regimen. Me turning 28 on this Saturday may have tricked me to buy the Multi-Technology Peptide Serum “Buffet”. It’s said to target multiple signs of ageing at once. I’m hoping this will prevent those signs as well. Hyaluronic Acid + B5 was a no-brainer for me. This is said to offer multi-depth hydration to the skin, so just what I’m looking for in skincare. I suggest that you read their product information to find out more about the science behind the products. Magnesium Ascorbyl Phosphate 10% I bought purely because it was recommended in the example regimen for dehydration. It’s one of their many products containing Vitamin C. In fact, they’ve a guide to choosing the right Vitamin C product.

I just received my order on Monday, but I know I’ll go back for more. Advanced Retinoid 2%, 100% Plant-Derived Squalane and High-Spreadability Fluid Primer are just a few things on my wish list. I’m excited about their soon to be launched colour formulation range, named simple just Colours. I hope they can keep up with the hype and continue to bring out more good quality products to the market in this price range. How you tried anything from The Ordinary? What would you recommend?



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